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Amazon knows well about customers like you and me, how we select products, how we explore the website, even how we make some mistakes – like typo .? Everyday, there are more than millions of visitors going to the amazon.com, thousands of them probably type the wrong domain name of amazon, such as Amaozn or Amazn.
According to the latest research report, almost 0.5% users sometimes may type the wrong domain names. For normal amazon users, these kinds of leaking traffic can reach to hundred of thousands per year.
Of course amazon don’t just let it go. The fact is that they will try to buy or acquire as many as possible typo domains or misspell domains for amazon. When you type Amaozn.com or amazn.com, you still can be redirect to the correct site – Amazon.com, this means amazon already owned these misspell domains and do some traffic forwarding work in them.
For today’s internet, traffic is equals to money in some degree. Owned many misspell domains and other amazon related domains, Amazon can easily grab huge amount of high potential traffic which are also high buying power customers. Compare with the profit made by this kind of customers, the annual fees of domains can be ignored.
For us, we also can learn lessons from it, which is misspell domains are also gold mine if you can take advantage of them effectively. If someone can register as many misspell domains as possible focusing on a famous company or brand, he or she can also easily attract huge traffic immediately, and the most important thing is that it is all free.
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